01
Demand has shifted
Travellers increasingly look for authentic, local experiences rather than standard tourist activities.
All projects
2026Project co-author
HiddenWays
The platform for Morocco's hidden experiences
PlatformExperiential tourismApp prototype
The project
HiddenWays begins with a mismatch: today's traveller wants lived experience, not a list of monuments. They want to cook a tajine in someone's home, learn a craftsman's gesture, walk a medina with the person who grew up in it. Morocco is full of these experiences, but they remain largely invisible online.
The platform connects travellers with vetted local hosts around authentic, personalised experiences. Where international platforms standardise, HiddenWays is designed from Morocco, to promote Moroccan destinations and culture.
The project was taken through to a working app prototype: discovering hidden places, booking host-led experiences with price and duration shown upfront, and messaging the host directly before arrival.
On video
Why this idea
02
An underexposed heritage
Morocco has a rich culture and many hidden destinations that are not promoted internationally.
03
Platforms from elsewhere
The dominant players are international and are not focused on Morocco's local experiences.
04
A Moroccan answer
HiddenWays is built specifically to promote the country's destinations and culture.
The product
- Personalised recommendations
- Hidden and non-touristic places
- Local hosts and authentic activities
- Mobile app and website
- Interactive maps and itineraries
Two promises, one market
Travellers
- Discover hidden and non-touristic places
- Book authentic, personalised experiences
- Chat with locals before you even arrive
Local hosts
- List and monetise your culture and skills
- Reach international and national travellers
- Build a verified profile with reviews
The target
- Age
- 18 to 40 years old
- Income
- Medium to high
- Profile
- Educated, comfortable with mobile apps
- Interests
- Local culture, food, meeting people, surf and yoga
International tourists (Europe, North America), Moroccan travellers exploring their own country, independent travellers, and digital nomads.
Launch strategy
- 01
Build the supply
Recruit and verify local hosts, define the experience categories.
- 02
Launch the platform
MVP release, pilot cities, first bookings.
- 03
Grow the demand
Digital campaigns, influencer activation, app store presence.
- 04
Consolidate
User feedback, host ratings, quality control.
Three reasons it works
01
The market is ready
Experiential tourism is a structural trend, and travellers are willing to pay for something unique and local.
02
Competitors do not cover this
No player is positioned specifically on Morocco's hidden experiences.
03
The product already exists
The app prototype works: discovery, booking, and direct conversation with the host.
The presentation
Walk through the deck, slide by slide.
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